Connecting Methods

Probably our most highly valued service whereby we link into your existing knowledge (usually a segmentation) and flood it with new light in the form of rich TGI insight. As pioneers of some of these statistical methods, our expertise in this area is very strong.

We bring our knowledge of the more advanced techniques even to the simplest to lend additional rigour and control on the most basic approach.

• Bring segments to life with rich data from across many aspects of consumers’ lives
• TGI provides a common language to aid communication internally and with external agencies and commercial partners
• Help ensure local adoption of global segmentations
• Keeps the segmentation alive with inexpensive updating options