Our expertise
We present our offer according to your situation – whether you have an ongoing need for access to TGI insight or you see your requirements as more ad hoc
Ad hoc or project use
As your first source of consumer and market insight (starting from scratch)
- Originating strategic segmentations designed to bring “whole consumer” knowledge to e.g. financial services, telecoms, pharma, food innovations
- Consumer mapping - plotting categories, trends and brands to better understand positioning
- International scoping – multi-country opportunity identification, sizing and prioritisation
Connecting to and building on existing segment/target knowledge
- Add several extra dimensions of richness to your current understanding by linking into some 40,000 variables in TGI
- 6 differentiated connecting methods to aid connections to behavioural, attitudinal and even qualitative knowledge
Continuous use
In house access to TGI for marketing /strategy analysts and customer teams
- Database available in easy-to-use and versatile desktop software. Datasets can be cut to requirements and then customised with your own inputs (e.g. segments) or with outputs in the form of standardised reporting. High quality training and support included.
Consultancy-retainer package
- Outsource your analysis needs to our team yet retain the economies of a 12-month licence
- Packaged annual contract to include provision of pre-defined reporting / outputs
